British Olympic Association announce extension of partnership with Adidas until 2024
IAAF: Asics replaces Adidas as main sponsor
Adidas Secures Naming Rights For New Olympic Arena – SportsTravel
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
adidas Olympic Games Heritage
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/CEAO6VFF7BALROQU4J4QH7AZLI.jpg "Sponsor Spotlight - Sochi 2014; FINA Convention; Sainsbury's; adidas - Infobae")
Sponsor Spotlight - Sochi 2014; FINA Convention; Sainsbury's; adidas - Infobae
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
adidas Unveils the Errejota, Official Match Ball for Rio 2016 – Soccer365
Adidas Considers Dropping Its IAAF Sponsorship Deal Amid Track & Field Scandals
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
JFF seals adidas sponsorship, official kit supplier deal - CNW Network
Adidas, Casper And The Olympics Forge New Deals | PYMNTS.com
GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands
In Olympic marketing, smaller brands find restrictions tough | AP News
Adidas was the title sponsor of the... - E-Cell, IIT Bombay | Facebook
Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
How damaging is an Adidas decision to pull its athletics sponsorship?
Who's Faster, Higher, Stronger, Nike or Adidas? Preparing to Take Gold at Rio 2016
361° is official supporter of 2016 Olympics - AW
Adidas won't pursue extension to its NBA apparel deal
Olympics 2016: Nissan and Samsung the biggest winners as majority of sponsors fail to ignite
Research Shows a Third of Olympic Sponsors Failed to Get Recognition | LBBOnline
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Adidas - Wikipedia
