Reebok,Adidas to sharpen the marketing strategy to enter tier 2 markets and small towns - Times of India
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Reebok, Adidas to redesign the marketing strategy: Set to enter tier 2 markets and small towns - Indian Retailer
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Reebok Goes Beyond Comfort Zone for Largest Brand Push in Decade | Ad Age
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Zalando: How Reebok leverages data to understand customers and steer brand perception | Zalando Corporate
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Reebok drops 'superstar millionaires' for global campaign
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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot | Retail Dive
